While there is no cut and dry definition for brand tracking, we see it as the process of measuring changes in brand health over a period of time, which helps to quantify the brand-related return-on-investment and improve decision making that keeps your brand healthy.
Brand tracking is usually done by surveying consumers and asking them for their opinions regarding the brand. We collaborate with dozens of companies and, above all, most want to know how aware consumers are of their brand and whether they have bought or plan to buy their product.
Though surveys can be conducted through various channels, we at Dalia have found that mobile surveys are the fastest and most engaging channel. They also tend to deliver the best results.