Einhorn is a consumer goods company that produces and sells condoms, that are well designed, fair & sustainable.
Being a small company (<50 FTE), they had no way of measuring marketing ROI with their budget. Among others, BrandTracker helped Einhorn to:
- Understand brand awareness, how they fare against competitors and how to improve positioning
- Develop a new strategy to focus on core product features instead of price
- Uncover a new purchase location for Einhorn to increase their sales
Einhorn is a great example among our SME clients, who now have access to survey-based brand insights.